Why would Apple hire a luxury fashion CEO?

Apple Hires Yves St Laurent CEO Paul Deneve for Special Projects - "The jobs in high fashion give Deneve experience selling products at a premium price. A pair of women’s shoes from Yves St Laurent cost $625 or more, while a leather jacket from its permanent collection is more than $5,000, according to its website" (source infra). Does this mean Tim Cook's vision for Apple is to become an "exclusive luxury brand" (for iWatches etc)? If so, the path becomes even wider (and easier) for Android and Google. No surprise then, that Apple's stock has been on a BIG decline. AAPL 1-Yr Return: -28.29%

Apple Hires Yves St Laurent CEO for Special Projects
Bloomberg
While Apple has traditionally promoted from within, the move shows that Cook is looking outside the company to fill some senior roles. Apple is also hiring Hulu LLC executive Pete Distad to help with negotiations to acquire content for Apple TV, two ...

Apple’s decision to hire fashion exec for “special projects” could boost its wearable computing efforts By Erica Ogg - Apple brings in the former CEO of Yves Saint Laurent to report to CEO Tim Cook....
GigaOM

Apple's Trademark of 'iWatch' Fuels Speculation
New York Times (blog)
Apple has moved to register “iWatch” as a trademark in several countries, fueling speculation that the company is working on a gadget worn on the wrist that does a lot more than keep the time. Over the past month, Apple has sought trademark protection ...

It's Not the iWatch, Deneve May Have Other Designs on Apple
PC Magazine
The former Saint Laurent Paris CEO has proved his ability to separate a brand from its creator, something Apple desperately needs...

Samsung acquiring Boxee for $30M, report says
VentureBeat
Streaming media startup Boxee is selling to Samsung for an estimated $30 million, which would back up previous rumors about the company's future. The news comes from Israel business site The Marker (Google Translate). While Boxee has an office in New ...

Google's new Motorola ad one-ups Apple: It's all-American
CNET
Google's new Motorola ad one-ups Apple: It's all-American. Perhaps spurred by Apple embracing "Designed in California," Google's tease of its new Moto X claims it's "designed, engineered and assembled in the USA." Just in time for July 4. Chris Matyszczyk.

State AGs say Google profits from harmful YouTube videos
PCWorld
Google is benefiting in terms of advertisement revenue from YouTube videos that depict and even promote dangerous or illegal activities, two state attorneys general in the U.S. have stated in a letter to the company. The move follows concerns raised by ...

Microsoft rolls out first Windows 8.1 bug fixes
CNET
Microsoft rolls out first Windows 8.1 bug fixes. The new updates correct glitches in Windows ... The third update resolves a bug that prevented Google account holders from signing in through certain applications. And the final update addresses an issue ...

Google Glass Explainer Too Little for Privacy-Sensitive Congress Members
ABC News
Members of Congress today expressed disappointment with Google's response to their petition for the technology company to address and explain its Google Glass privacy policies. "I am disappointed in the responses we received from Google," Rep.. . . .

Apple Said to Near Time Warner Cable Deal for TV Programs
Bloomberg
Apple is aiming to bolster sales of the $99 set-top box amid competition from Roku Inc.'s device and Microsoft Corp. (MSFT)'s Xbox. Meanwhile, media and service providers have been seeking more outlets to deliver shows to customers, who are opting for ...

Microsoft CEO Said to Give Bates Mergers Role in Revamp

Bloomberg
Microsoft Corp. (MSFT) Chief Executive Officer Steve Ballmer is considering a reorganization that would put Skype president Tony Bates in charge of acquisitions and relationships with software developers, according to people familiar with the matter ...

Google Maps Gets New And Updated 3D Imagery For 50 U.S. Cities ...
By Frederic Lardinois
Microsoft, we hear, plans to launch its 3D imagery for about 100 cities, but it's not clear if those will all be in the U.S. or if this will be an international launch. The first demo I saw of Microsoft's service easily rivals Google's imagery.
TechCrunch

How to Get Reduced Prices and Save Money When Shopping on ...
By Adam Dachis
Amazon is often our go-to place for buying things online, but the best deals aren't always obvious. There are several ways you can save quite a bit of money when shopping on Amazon, but only if you utilize the right programs and strategies.
Lifehacker

Mattrick's exit from Microsoft reportedly due to impending executive ...
By Richard Lawler
So what's next for Microsoft after the sudden departure of former Xbox chief Don Mattrick to lead Zynga? The move is reportedly related to an ... Google posts Glass FAQ tackling policy and technology concerns. Next. Home Pass lets Comcast ...
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Google Lat Long: A New Look at Jefferson's Mountaintop
By Lat Long
Editor's Note: Today's guest author is Leslie Greene Bowman, President & CEO of the Thomas Jefferson Foundation. The Foundation was incorporated in 1923 to preserve Monticello, the home of Thomas ...
Google Lat Long

Official Google Reader Blog: A final farewell
Today, we powered down Google Reader. We understand you may not agree with this decision, but we hope you'll come to love these alternatives as much as ...
googlereader.blogspot.com/2013/07/a-final-farewell.html

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